The Basic Principles Of Book Design | Design Tips

After all the writing and proofreading of your manuscript is done, now it's time to design the layout of your book. This is the way that your text is formatted and where your images are placed. Additionally, organizational layout is very important particularly for books the are intended as informational references. For your book to have a professional look and feel and be easy for the reader to enjoy and use there are a few things that you need to consider.

Contrast

One of the best ways to draw your readers’ attention is to create a visually appealing contrast that grabs and helps organize their interest. Techniques can be as simple as: colors, font sizes, styles, headings, etc. Headings are a great way to break up sections of your book because they clearly define and separates key topics and logical segments. A prime example of this is a newspaper. Tag lines and headers are always visually delineated by being bolded, italicized, or in a larger or different font to get your attention and get you excited and to help organize the information. Think of them as the print equivalent of metatags and hyperlinks in a digital document, particularly when combined with a table of contents and an index for longer books.

Alignment

Choose one justification and never deviate from it. The alignment that you choose to go with adds to the overall tone of your book. Center justification will give your book a more formal look, commonly formal announcements and invitations all use a center justification. While left justification will give your book a more conservative and professional look.

Repetition

Adding a few visual elements to your layout and repeating to them throughout the book creates a sense of unity in your layout. This doesn't mean that you have to have something visual on every page but maybe add an ornate heading for each chapter or a drop cap to give your book a special look.