Catalog Printing | 5 Tips for Designing a Catalog

A well designed catalog can be a very powerful direct marketing tool that drives sales. A catalog is great because it can put your entire selection of products and services in-front of a very large audience leading to more sales. Creating a catalog from scratch can seem like a difficult and daunting task. Below are a few tips that will help you design an effective catalog that can be an effective tool for driving sales.

Navigation

Do your customers a favor and create a table of contents. This makes it easier for them to navigate and find exactly what they're looking for. Most catalogs treat this as an after thought but this is a great opportunity to emphasize certain products and direct your customers to them. Also, consider an index at the back of your catalog to help customers find specific items.

Personalization

Your catalog should be an extension of your in-store experience. Your customers should feel the same way browsing through your catalog as browsing through your store. Add helpful information, tips and tricks to make your readers feel like you designed the catalog specifically for them. If you have multiple locations or want to highlight different items for different groups of customers, consider multiple versions of covers. Additionally you could also add printed promotions that you include with your catalog.

Images

Catalogs are all about the visuals, make sure you have high resolution images, and lots of them. The images that you use will make or break your catalog so be sure to use them to create the experience you want for your customers. Your images should have the same look and feel as your actual store, if you keep that in mind while putting together your catalog it will be much more effective.

Consistency is key

When your customer looks at your catalog there should be a recurring theme throughout the entire catalog. The last thing you want is to have your customers feeling like they're looking at two or three different catalogs. Consistency is key to a great catalog. Your goal is to mimic the feel of your actual store so that when your customers open the catalog they instantly see something that feels familiar.