Flyer Design | Basic Flyer Design Tips

Flyers are an inexpensive and effective marketing tool for any business. If designed well and placed in the right locations you can generate a lot of interest. Included are a few design tips that will help your next flyer printing project.

The Copy

You can have the coolest graphics in the world, but the success or failure of your flyer campaign hinges on your choice of words. It's vital to your success that you convey your message clearly to your customers. Use clear and concise language that allows your readers to instantly know what the flyer is about and what you want them to do. The majority of people will only glance at your flyer for a few seconds so you only have the time it takes someone to walk to a trash can to get your message across. Make your message quickly compelling.

Eliminate bad design errors

Certain clients are dead set on putting together fonts or colors that simply just don't look good together. As a designer it’s your responsibility to advise them, but sometimes you just have to give them what they want. Make suggestions on what they should do to avoid these common mistakes:

  1. Never under any circumstance should you use more than two different fonts on a flyer, limit yourself to one for your header and one for the body text. Anything more than that is going to take away from your overall design and become a distraction
  2. Keep the fonts simple. Clients that want to be "different" or "creative" have a tendency to get really fancy with their fonts. The problem is if you use a fancy font that no one can read you just wasted all your time and money.
  3. White space is not your enemy. You don't have to fill every inch of your flyer with wild and colorful graphics. Having some white space can work to your advantage and make your flyer easier to read and highlight important information.
  4. Never put content near or on the edge of your flyer. There are a couple of different reasons why this is a bad idea. #1 during the cutting process they can be hacked off and #2 anything that runs too close to the edge becomes unnecessarily difficult to read.

Get Creative

Imagination and creativity can be what makes your flyer stand out and be the difference between trash and treasure. Use anything that is related to your business and will help your marketing message stick.

If you take these tips into consideration and keep everything very simple you will increase the chances of your flyer campaign’s being a success. Avoid overwhelming your customers and stick to one message and a few ways to get it across to your customers.