Presentation Folders | Three Tips For Presentation Folders

In today's competitive market you have to have a competitive edge to get new clients. A great way to secure new clients is by giving them something that they can take away from the meeting. Presentations folders are great to use as take aways and they can also create an immediate impact on a potential client when they first see it. An elegantly designed presentation or pocket folder is a subtle medium that can impresses upon your potential customers the quality of your work. If you’re planning on taking the time to design and print presentation folders here are a few tips:

Shapes and size

One of the best ways to separate yourself from your competition and create a visual impact is by changing the folder's shape and size. You can customize your folder by making it bigger or smaller than normal or radically changing the shape. The more interest and curiosity you create the greater the likelihood your customers will pay attention to what's inside.

Materials

Change up the routine of normal paper and try using something that is different and interesting. Use recycled or textured paper, emboss the lettering, or add a spot dimensional coating. By just having a different texture your customers will be intrigued and want to learn more.

Full Color

A classic full color presentation folder is still an effective way to get your clients’ attention. Using color is an inexpensive and effective way to captivate and to impress your audience.

These are just a couple of things to keep in mind when designing your next presentation folder. Good Luck!