Design Tips | 4 Tips For Designing Vinyl Banners

Creating a vinyl banner is an easy and effective way to advertise your business. When designing your vinyl banner there are a few things that you need to keep in mind:

Convert your colors to CMYK.

Computers display images in red green and blue (RGB) but printing presses use cyan, magenta, yellow, and black (CMYK).  If you don't convert your colors to CMYK when designing your banner the colors that you want wont print the way you expect them to. Programs like Photoshop, Illustrator, InDesign make it easy to convert your colors and make your files print ready.

Keep it simple

The best designs only need a handful of visual elements to get your attention and deliver your message. Keep it simple and make sure that you have the important elements like your company name, logo, and phone number. The goal of your banner is to drive people to your store, business, event, etc. if they don't have that information they can't contact you.

Use Color

Use is to get your customers attention. Most grand opening signs are red with white letters for a reason. The bigger the banner, the louder the color, and the greater the contrast, the more people will notice what you have to say. Your choice of color is important because you want to use something that is going to get peoples attention and contrasts well with the color of your text. If your banner captures peoples attention and the text is easy to read it's going to be much more effective.

Make sure you can read it

If your banner is meant to be read from far away make sure that your message and contact information are large enough to read. It's not going to do you any good if you have a great banner that everyone looks at, but they cant read you phone number to call you. And make sure that your banner fits where you're trying to mount it otherwise it's not going to look very good