The Effectiveness Of Online Banner Advertising

Banner ads were one of the first methods of advertising on the internet. In the early days of online advertising banners were the best/only effective way to reach people online. Website owners and companies would pay huge amounts of money to create, and post an effective banner. Over the years the internet has grown into what it is today. New mediums of advertising have taken hold, like PPC, SEO, and social media. These forms of advertising have become the preferred mediums for many companies. While many have forgotten about banner ads we will show you how an effective banner ad can still drive traffic, and build your brand.

Are banners still useful?

The answer to this is yes they can be, but they have to be done properly. When you compare new forms of advertising like PPC and SEO, the actual costs per click of a banner ad is much less, and there isn't nearly as much effort involved as there is in SEO. For banner advertising, all you need to do is focus on creating a well thought out, structured design that attracts people’s attention.

How do you drive traffic with banner ads?

Just like any kind of banner or signage it's all about location. If your banner is on a website that doesn't get much traffic, it's the same thing as putting your physical banner up in an area where there are no people. Banners are only effective when the ad is seen by lots of people. Also be sure that the website is related to you, or your industry. It makes no sense to advertise in a car magazine if you’re selling cupcakes. The same principle is true for your business.

How do I find a good website?

Do your research first, if you’re buying advertising space you need to know what you’re going to get out of it. Where is the ad placed? How many unique visitors does the site get monthly? What is your average CTR (click through rate)? How is it being tracked? If the site you’re looking to advertise with can't answer these questions you need to be looking elsewhere.

Banner advertising can still be a useful form of advertising, when it is done correctly, and there have to be reasonable expectations.  Banners are one way to drive traffic, but they are even better when being used for building brand awareness.