7 Questions To Ask Before Creating A Business Blog

Blogging has become one of the latest buzzwords in online marketing and many marketers are jumping onto the bandwagon. However few businesses are giving any thought to whether or not they really need one. Before you invest your time and money into a blog take a moment to answer the following questions:

Do I really need a blog?

It takes a great deal of time and effort to maintain an effective blog and a desire to write A TON. You really need to ask yourself “will a blog help me meet my business objective,” or could that time and money be better spent on something else like SEO, PPC, or email or postcard campaigns.

Who are you trying to reach?

To create a successful blog you need to understand who your audience is and where they go to find information about your products and services. For instance if your customers are still learning to email then a blog isn't going to do you much good. However if your customers are tech savvy then a blog might be just the thing for you. Be sure to take a look at who your customers are to determine what the best thing is for you to do.
Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, not hinder your business objectives.

How much time can you spend on your blog?

A blog is no different than anything else; you get out of it what you put into it.  Successful bloggers not only spend the time writing their own blogs, but they also spend a huge amount of time getting involved with other bloggers. To be successful you have to interact with your users and other bloggers as well. If you’re prepared to put in the time and effort required to do the necessary research, your blog can be used as an excellent branding tool to grow your business. If you don't want to spend the time, hire someone or rethink your decision to start a blog.

What blogging platform should I use?

Deciding what blogging platform you’re going to use is important because moving your blog from one platform to another can result in the loss of data, search engine listings, and readers. If you’re short on time and want something that is easy to use try Wordpress or Blogger. Both are very easy to use and easy to edit.

How are you going to promote it?

This is an extremely important question to ask yourself because it will help you decide whether or not it's worth investing your time and energy. There are lots of different ways to promote your blog but all of them require a significant time commitment.

How are your going to gauge your success?

What are you going to use to determine your success? Is it increased profits and traffic, new leads, or increased interaction with your customers. If you do decide to start a blog make sure you answer this question early because it will determine the direction of your blog and the content that’s written.

Blogs are another way to communicate with you customers, but they aren't necessary for every company. Take the time to ask yourself if this is worth the time, energy, and effort to keep and maintain the blog versus the rewards. If the benefits aren't worth the costs then you might want to reconsider it.