When scoping out your marketing campaign there are some mistakes that are avoidable and some that aren't as much. One of the most frequent and most avoidable issues is not applying thinking about the envelope design until the last minute. A little forward thinking will save you a lot of time, frustration, and money.

Submitted by Printing America Staff on Tuesday, May 10th, 2011

Postcards are a staple of direct marketing and are perfect for generating new leads and sales. To maximize your marketing dollars and get a better response use these 9 ways to improve and increase your postcard response rates.

Submitted by Printing America Staff on Friday, May 6th, 2011

Before you send out your next mailer there are a few things you need to plan for first. The goal of this article is to give you an idea of what planning needs to be done before your next direct mail campaign is mailed out to increase your response rates.

Submitted by Printing America Staff on Monday, January 24th, 2011