Newest Articles for Marketing - Email Marketing

4 Essential Metrics You Need To Know | Email Marketing

Being able to track your email campaign is vital to the success of your campaign. If you don't have any data on the effectiveness of your campaign how are you going to make future decision and justify how much you spent? The metrics that you track will help you to improve response levels for future campaigns. Below are some of the most vital metrics that are tracked in email marketing.

Submitted by Printing America Staff on Friday, January 21st, 2011

Email Marketing Without Spamming

No one like spam emails and no company wants to be associated with them. Some marketers assume that the best way for them to reach customers is by sending unsolicited bulk emails to random people and clogging up their inbox. Not only is this ineffective it's also illegal. That's why it is so important before you start your next email marketing to campaign to read this article. Below are a handful of ethical ways to promote your company using email.

Submitted by Printing America Staff on Wednesday, January 5th, 2011

3 Tips To Create An Effective Email Campaign

Smaller local companies simply don't have the budget for large scale advertising campaigns, but this doesn't mean that they can't reach a large number of people. An email list unlike a newspaper, radio, or banner ad targets specific people instead of throwing out a line and hoping for a bite

Submitted by Printing America Staff on Wednesday, January 5th, 2011