4 Essential Metrics You Need To Know | Email Marketing

Being able to track your email campaign is vital to the success of your campaign. If you don't have any data on the effectiveness of your campaign how are you going to make future decision and justify how much you spent? The metrics that you track will help you to improve response levels for future campaigns. Below are some of the most vital metrics that are tracked in email marketing.

Delivery rate

This is the percentage of emails that make it through the spam filters and reach an inbox. There are multiple factors that can affect your delivery rate which is why you should test your taglines before you send anything out. email filters look for specific keywords and strings of keywords that have it flags. If your email can't make it through the filter than its impossible for your message to reach your customers.

Open Rate

Are the percentage of people that received your email and are recorded opening it. Once your email is in the inbox then your subject lines has to be intriguing enough for them to want to open your email.

Use HTML emails only. the majority of email marketing systems only record an email 'open' when a subscriber opens the HTML version of the email. An image that is uniquely coded is downloaded so that open rates can be tracked, a text based email can't be detected the same way.

Click Through Rates (CTR)

Total number of clicks on a link that is in your email, divided by the number of emails sent or delivered. You need to talk to your list provide or whoever is responsible for tracking your email campaign and ask them how they define their Click Through Rate. CTR's can differ depending on if you are tracking unique click throughs or not. Unique CTR means that each individual user is only counted once but if your tracking total clicks then your data can be skewed skewed by having the same users counted multiple times.

Conversion Rate

A conversion is some sort of transaction that you were working towards. This can be a purchase, registering for a new account, collecting information, etc.