Email Marketing Without Spamming

No one like spam emails and no company wants to be associated with them. Some marketers assume that the best way for them to reach customers is by sending unsolicited bulk emails to random people and clogging up their inbox. Not only is this ineffective it's also illegal. That's why it is so important before you start your next email marketing to campaign to read this article. Below are a handful of ethical ways to promote your company using email.

Build your own in house email list

This should be the core of every email campaign because your repeat customers already know who you are and what you do. By sending them an email, not only are you marketing your company but also showing them that they are appreciated which hopefully will entice them to buy from you again. Make it standard procedure to collect an email from every new customer on your website, at trade shows, promotional events,etc.

Start an announcement list.

This is a very simple in-house email list that is designed to keep in touch with your customers and get them used to receiving emails from you. This is a great way to keep your customers informed about company news, new products, and promotions.


This is along the same lines as the announcement list but more in depth. Use it as a way to keep your company fresh in your customers’ minds. Create a newsletter that offers some value to your customers like industry related news, how to articles, and commentary about your specific industry. Not only will this keep your customers informed about what’s going on in the industry but it also builds credibility and positions you as an expert.

Opt in email lists

If you’re going to rent an email list make sure that it's an opt in list. It will make all the difference in the world. They are more expensive but will directly affect your conversion rates making it well worth it. An opt in list is a group of potential customers that have expressed their desire to receive more information on a specific product, service, or industry. If you can find one of these lists use it to greatly increase the effectiveness of your campaign.