What Is Viral Marketing?

What is Viral Marketing?

When you hear the word viral you think of widespread disease and when you talk to someone about viral marketing they tend to look at you in a funny way. However, look at in terms of how a virus works, using its hosts’ resources to increase its numbers and doing so exponentially until its population explodes and takes over. Viral marketing adapts these same characteristics and applies them to marketing strategy.


Viral marketing is any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.