4 Steps to Get Your Online Marketing Campaign Started

As a business owner, you are well aware of the significance of being able to adapt and evolve in order to stay ahead of your competition. Online marketing has never been so vital to a business as it is today. Everything has gone digital, and online marketing has become an indispensable part of every marketing and promotional strategy.

Identify your target market

The key to success is knowing exactly who your customers are. Before developing a new marketing camping, you need to create a customer profile.  Look at the demographics of the people who you are trying to reach. Are they men or women? How much do they make? Where do they live? etc. All of this is important information when trying to determine how to market to them. The more your campaign is tailored to a specific clientele, the greater the chance that they will turn into customers.  Once you have determined who your audience is, then it’s up to you to choose what medium that will be the most effective way to reach them.

You need a website

It's a known fact that in the digital age you need to have a professional looking website, and if you’re going to be successful marketing your company online this should come as no surprise to you. You don't need anything fancy, but it is necessary to have a solid website that is built well, with good content. A nice site shouldn't cost you an arm and a leg, but the "It Cost's What!!" factor is still there. Expect to pay a minimum of $2,000 for a nice and simple website. Anything that you want customized, or developed will cost you more. Remember these people are experts and deserve to be paid as such.

Social Media

Social media is a fundamental shift in how we communicate, by just having a Facebook profile for your business you have access to 500 million people that spend 700 billion minutes per month on the site. Become actively involved in the social media community, this will increase brand awareness at a minimal price. Social media is not just limited to Facebook there is also Twitter, LinkedIn, Stumble, and and many more.  By getting involved on these sites you are able to instantly reach millions of people without breaking the bank.

Monitor your campaign

The best campaigns are the ones that can show measurable results, and in order to evaluate the performance of your campaign it is necessary to track every aspect. It will only benefit you to track your successes, as well as failures. You should report on a weekly basis what kind of conversion rates you are seeing, what feedback you’re getting from your customers, and be able to act on that information. If something needs to be changed change it, and then compare the data going forward to determine if the change was effective.