Viral Marketing Strategy

When they decided to go with the term viral marketing I always wondered what the other options were, and how was viral marketing the best choice. When you hear the word viral you think of a sinister disease thats sweeping across the land infecting everything. That being said the word viral doesn't exactly give you that warm and comforting feeling inside like puppy dogs and unicorns, but it defines this form of marketing better than anything else.

If you look at the behavior of a virus, it's one of the smallest things on earth. But what it lacks in size it makes up for in numbers, by replicating itself over and over again with each interaction until it becomes a force to reckon with. Viral marketing mirrors those same characteristics by growing from nothing to something massive. In just a handful of interactions the total number people reached can explode exponentially

The Definition of Viral Marketing

Viral marketing is: Any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.

This type of strategy takes advantage of rapid multiplication to explode in numbers, just like a virus. This type of strategy takes advantage of rapid multiplication to explode in numbers, just like a virus.

How to Create a Viral Marketing Strategy

Below you will find what are considered the most basic elements of a viral marketing strategy. This is not to say that you need to incorporate all of these into your strategy for it to be successful, but the more you can the better. There will be future articles going over each of these in detail very soon.

  1. Give aways
  2. Make it easy to share
  3. Scalability
  4. Use emotions and tendencies
  5. Take advantage of communication networks
  6. Use other people's resources