Newest Articles for Marketing - Pay Per Click Ads

What are long tail keywords and why are they important?

If you have started any kind of Search Marketing campaign or talked to a consultant about it, then you've probably heard about long tail keywords. And I would put money on the fact that the majority of them never explained what the heck long tail even means.

Submitted by Printing America Staff on Tuesday, January 25th, 2011

What Is PPC?

PPC is an acronym for Pay Per Click. It is the process of driving traffic by purchasing ad ad space on a wed site and paying only for the number of clicks on your advertisement. The way this works is that the advertiser (you) will pay a website X amount of dollars per click on their advertisement regardless of whether it was a mistake or a sale. Understanding what keywords to target based on the competitiveness, how much it will cost you per click, and how many people search for that term on a monthly basis. All of this needs to be taken into account before starting a PPC campaign.

Submitted by Printing America Staff on Tuesday, January 25th, 2011

Keyword Research

Keyword selection is the core of every PPC, SEO, and SEM campaign. When choosing your keywords it's important to use terms that are very targeted. Generic keywords that are very broad are a quick way to waste your money advertising. Stay away from vanity keywords that relate to multiple industries and are extremely broad. The goal of this article is to provide you with some ideas on how to research for the right keywords and how to select the best keywords.

Submitted by Printing America Staff on Tuesday, January 25th, 2011