Newest Articles for Marketing - Search Engine Marketing
Search Engine Marketing Questions & Answers
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) seem to be some of the most used buzzwords for marketers, but what are they? What is the difference? The purpose of this article is to clear up a couple of common questions about the differences and similarities of the two.
What Is Search Marketing? | SEM
What is search marketing? Search marketing is a global term that refers to all of the different ways you can market a website on a search engine. The goal of search marketing is to increase the visibility of a website, and can be accomplished in a multitude of different ways. Below are the two major ways that most companies market their business.
What are long tail keywords?
If you have started any kind of Search Marketing campaign, or talked to a consultant about it, then you've probably heard about long tail keywords. That being said I'm almost positive that the vast majority of them never explained what the heck long tail even means.