Methods of Website Promotion

Driving traffic and promoting your website is not an easy task. Just like when you’re opening a new business you have to spend the time and money to market it. A website is no different. Developing an effective promotion campaign involves a lot of different elements but they all have the goal of driving traffic to your website.

Where do I start?

Now that you’re effectively intimidated and overwhelmed let’s get into some of the nuts and bolts of site promotion. One of the buzzwords sweeping across the marketing landscape is Optimization. A well built website that is easy for search engines to read, loads quickly, and is easy to navigate will naturally draw a large amount of people to the site. The sole goal of a search engine is to deliver relevant information to the people searching for it and a well built site with lots of relevant content will naturally rank higher than other sites that aren't built as well or where the content isn't as great.

Set a budget

Before you even think about what is going to go into your campaign you need to determine what your budget is going to be because it will determine what you can and can’t do. Even if you have a small budget there are lots of different ways that you can promote your website without spending a dime. Social media is a great tool to promote your website without breaking the bank. Start blogging and get involved in the blogging community, or you can start/create a forum for people who are interested in the same things that you are. It's all about being creative so you can spend where you have to and save anytime you can.

SEO

SEO campaigns for extremely competitive keywords will cost you far more than you ever would want to pay, but you can still drive traffic by targeting "long tail keywords." Long tail keywords are more specific and less competitive keywords that don't get a lot of traffic but are very specific. Targeting long tail keywords is more cost effective. It also drives people to your website that are looking for something that is specific to your website and increases the likelihood of the spending more time on your website.

As a word of caution you need to be very careful with who you work with on your SEO campaign there are a lot of "experts" who have no clue about what they are doing. Make sure you do your research before choosing anyone and to protect yourself learn as much as you can before hiring someone.

News and Media

Whenever you’re promoting a new business media and news plays an important role in distributing information to the public. Use this as a way to generate a buzz about new products that you offer, updates to your website, additional features, etc. Public Relations (PR) is about getting people excited about the new things that you have to offer.

There are many different ways to promote and drive traffic to your website, all of which take a good amount of time and effort with significant results typically appearing months later. Make sure that you have a way to track the effectiveness of everything that you’re doing so that you can make informed decisions. Don't get discouraged. It's a lot of work but so is anything worth doing.