Printing | The Benefits Of Digital and Offset Printing

The advancements in digital printing technology have given customers more options and features, with that though it has also brought confusion.  Understanding the advantages and disadvantages of both is very important to making the right choice for your next job. In this article we will look at the benefits of both digital and offset printing.

  1. Digital Printing:

    Shorter Turnarounds

    This is made possible because digital presses don't require all of the mechanical steps that conventional printing does.  Unlike in traditional lithography a digital press doesn't use plates and rollers to put ink onto paper.


    Consistency

    For offset pieces to turn out the way they're supposed to, so many things have to be just right. With digital printing there are far less moving parts which creates consistency, and creates less waste.


    Variable Data

    This is one of the coolest features of digital printing, variable data allows you to print customized information that can be unique to each piece of your order. This can be something as simple as the addresses for a direct mail campaign, or customized graphics for specific individuals.


    Less Expensive on Low volume Printing

    While the unit cost of each piece may be higher than offset printing,digital printing allows you to print on demand and only print what you need when you need it.


  2. Offset Printing

    Quality:

    The image quality of an offset printer is much higher than a digital press


    Product Options

    Offset printers aren't limited to just printing on paper they also have the ability to print on wood, cloth, metal, leather, rough paper, and even plastic.


    Large quantities at low costs

    With larger quantities offset is the least expensive option, that's why we suggest using offset instead of digital for bigger jobs.